Privacy Policy

1. Who We Are

Larkfield Nutrition Ltd ("we", "us", "our") is the data controller responsible for personal data collected through this website (https://forcehip.world). Our registered address is 14 Wellbrook Lane, London EC1A 1BB, United Kingdom. Company No. / VAT: 13758294 / GB628471935.

You can contact our data team at: privacy@forcehip.world

2. What Personal Data We Collect

We collect the following categories of personal data:

• Identity data: full name provided via order form or contact form.
• Contact data: telephone number (order form); email address (contact form).
• Order data: product SKU, price, UTM parameters and gclid (hidden fields in order form), used to process and attribute orders.
• Technical data: IP address, browser type and version, operating system, referral source, pages visited, time and date of visit, and other standard server log data.
• Usage data: information about how you use our website, collected via cookies where you have consented (see Section 6 and our Cookie Policy).
• Marketing and communications data: your preferences in receiving communications from us and your consent records.

We do not collect special category data (health data, financial card data). We do not collect data from children under 16.

3. How We Collect Your Data

• Directly from you when you complete the order form, contact form, or otherwise communicate with us.
• Automatically via server logs and, where you have consented, via cookies and similar tracking technologies.
• From third parties such as advertising platforms (Google Ads) where you have clicked an advertisement linking to our site - we may receive attribution data (gclid) associated with your visit.

4. Legal Bases for Processing

Purpose	Legal Basis (UK GDPR Art. 6)
Processing and fulfilling your order request	Art. 6(1)(b) - performance of a contract / pre-contractual steps
Responding to your contact form enquiry	Art. 6(1)(b) - pre-contractual steps; or Art. 6(1)(f) - legitimate interests
Maintaining security logs and preventing fraud	Art. 6(1)(f) - legitimate interests
Analytics cookies (where consented)	Art. 6(1)(a) - consent
Advertising / personalisation cookies (where consented)	Art. 6(1)(a) - consent
Complying with legal obligations	Art. 6(1)(c) - legal obligation

Where we rely on consent, you may withdraw it at any time via our cookie banner (reload the page and select "Reject Non-Essential") or by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal.

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. You may object to processing on this basis - see Section 8.

5. How We Use Your Data

• To process and confirm your order request for Wellaray Coffee.
• To contact you by telephone to confirm delivery details.
• To respond to enquiries submitted via the contact form.
• To maintain records required by law (e.g. accounting obligations).
• To analyse website traffic and improve site performance (analytics, where consented).
• To measure the effectiveness of advertising campaigns (where consented).
• To detect and prevent fraud, abuse and security incidents.

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

6. Cookies and Tracking Technologies

We use cookies and similar technologies on this website. Our use of non-essential cookies (analytics, advertising) is conditional on your consent, obtained via the cookie banner on your first visit. Essential cookies (functionality, security) are placed without consent as they are strictly necessary for the site to operate.

Full details are in our Cookie Policy. You can manage your preferences at any time by reloading the page and interacting with the cookie banner.

We implement Google Consent Mode v2. Where you have not consented to advertising or analytics cookies, we pass only anonymised, consent-denied signals to connected advertising platforms - no personal data is shared for advertising purposes without your explicit consent.

7. Sharing Your Data

We do not sell your personal data. We may share it with:

• Delivery and fulfilment partners - to arrange delivery of your order (name and address only, once confirmed).
• IT and hosting providers - operating the server infrastructure hosting this website, under data processing agreements.
• Advertising platforms (e.g. Google) - only where you have consented to advertising cookies; consent signals are passed via Google Consent Mode v2.
• Legal and regulatory authorities - where required by law, court order or regulatory request.

All processors are required by contract to process data only as instructed, to maintain appropriate security, and to comply with UK GDPR / EU GDPR obligations.

8. International Transfers

Some of our service providers (including advertising platforms) may process data outside the United Kingdom or European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place - including UK International Data Transfer Agreements (IDTAs) or EU Standard Contractual Clauses (SCCs) as applicable - to protect your data to a standard equivalent to UK GDPR.

9. Data Retention

• Order data: retained for 7 years to meet legal and accounting obligations, then securely deleted.
• Contact enquiry data: retained for 2 years from last contact, then deleted.
• Consent records: retained for 3 years as evidence of lawful processing.
• Server log / technical data: retained for up to 12 months for security purposes.
• Cookie / analytics data: per cookie lifespan as detailed in our Cookie Policy.

10. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access - to request a copy of the personal data we hold about you.
• Right to rectification - to have inaccurate data corrected.
• Right to erasure - to request deletion of your data where there is no overriding lawful reason to retain it.
• Right to restrict processing - to ask us to limit how we use your data in certain circumstances.
• Right to data portability - to receive your data in a structured, machine-readable format (where processing is based on consent or contract).
• Right to object - to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent - at any time where processing is based on consent, without affecting past processing.
• Rights related to automated decision-making - we do not carry out solely automated decision-making with legal or significant effects.

To exercise any of these rights, contact us at privacy@forcehip.world. We will respond within one calendar month. We may need to verify your identity before processing your request.

11. Right to Lodge a Complaint

If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom.

ICO website: ico.org.uk | ICO helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concern directly before you approach the ICO - please contact us first at privacy@forcehip.world.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, destruction, alteration, unauthorised disclosure or access. These include HTTPS encryption, access controls, and regular review of our security practices. No internet transmission is completely secure; we cannot guarantee absolute security of data transmitted to our site.

13. Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

14. Children

Our website and products are intended for adults only. We do not knowingly collect personal data from individuals under the age of 16. If you believe a child has submitted data to us, please contact us and we will delete it promptly.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be indicated by a revised "Last updated" date at the top of this page. We encourage you to review this page periodically.

Last updated: 21 July 2026.